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Meltblown Adhesive Films: Market Share and Challenges in the Hot Melt Industry

Meltblown adhesive films, despite experiencing rapid annual demand growth, still hold a relatively small market share in the current hot melt adhesive market. The primary reason for this is the perception of meltblown adhesive films as a "new product" within the industry, which has yet to achieve widespread recognition. There is often confusion between meltblown adhesive films and melt adhesive films, indicating a need for increased awareness and education. Secondly, while meltblown adhesive films offer superior performance in various aspects compared to melt adhesive films, they also come with a slightly higher procurement cost. This incremental cost can influence a company's decision to switch from their established melt adhesive films to meltblown alternatives. Additionally, the production process for meltblown adhesive films is significantly more complex than that for melt adhesive films. Despite similar functionalities and appearances, the manufacturing techniques for the two are entirely different, with meltblown adhesive films requiring more intricate processes. This complexity can hinder the market penetration of meltblown adhesive films. The production of meltblown adhesive films demands stringent environmental controls, with even minor variations in temperature and humidity potentially impacting product quality. Current production methods necessitate tight regulation of these environmental factors, which can limit the transition of companies from melt adhesive film production to meltblown adhesive film research and development. For instance, the production process for melt adhesive films is less sensitive to environmental conditions, and the equipment for both types is not interchangeable, with the equipment for meltblown adhesive films being considerably more expensive. Despite a multitude of companies engaged in the production and sale of hot melt products in China, a precise look at the meltblown adhesive film manufacturing sector reveals that only a small fraction possesses the capability to produce meltblown adhesive films. Furthermore, the range of specifications that these capable companies can manufacture varies significantly. The variety of meltblown adhesive film specifications is vast, and the ability to produce them is a testament to a company's strength and capabilities.

Data and Market Insights:

  • According to a recent market analysis report, the global meltblown nonwovens market is projected to grow at a CAGR (Compound Annual Growth Rate) of 7.5% from 2021 to 2028, indicating a promising future for meltblown adhesive films.
  • The higher cost of meltblown adhesive films is attributed to the advanced technology and materials used, which offer enhanced properties such as increased tensile strength and better barrier properties compared to traditional melt adhesive films.
  • Environmental considerations are increasingly influencing the adoption of meltblown adhesive films, as they can provide sustainable solutions with less environmental impact during production.

Conclusion: While the market share for meltblown adhesive films is currently low, the industry is expected to grow as awareness and technological advancements continue to improve. Companies that invest in the development and production of meltblown adhesive films are likely to benefit from the increasing demand for high-performance adhesive solutions.


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